FARCOM strengthens international presence at PLMA 2026 “World of Private Label” in Amsterdam

At the International Private Label Trade Show PLMA, held in Amsterdam (May 19–20) at the RAI Amsterdam Convention Centre, FARCOM PROFESSIONAL showcased its strategic approach to private label development, emphasizing the synergy between expertise, design, and product identity.

With over three decades of continuous evolution since the exhibition’s establishment in 1986, PLMA remains a key global meeting point for the industry, bringing together leading companies and decision-makers from across the private label sector.

Within an environment marked by ongoing transformation, FARCOM PROFESSIONAL presented a comprehensive solutions-driven approach, where functionality and aesthetics are seamlessly combined with innovation to meet the evolving demands of international markets.

The company designs and manufactures its products in its privately owned facilities in Greece, offering tailored support adapted to the specific needs of each market and partner. This extends from product development to the creation of supporting marketing assets, ensuring a fully integrated brand experience.

FARCOM PROFESSIONAL operates across both retail and professional salon haircare categories, while its portfolio also includes specific personal care products with specialized formulations. This diversified offering is designed to address a wide range of consumer needs with consistency, reliability, and high quality standards.