Benefits of Purple Shampoo

At FARCOM PROFESSIONAL, we believe in the integrity, maintenance and protection of all hair types, particularly lightened, bleached or highlighted hair. They might say ‘blondes have more fun’, but if you’re considering lightening your locks, there can be quite a bit more maintenance involved, particularly if you’re starting with a dark base. We always suggest to go slow and steady when going lighter – too much bleach and you can seriously damage your hair.

If you’re new to the world of purple shampoos, firstly, you need to familiarise yourself with the term ‘brassiness’. This term in the hairdressing world essentially means the warm, yellow-y tones that can emerge when lightening hair. And, it’s not just for our blondes. The same process can happen to those with white or grey hair types as well.

What causes brassiness?

Everything from chlorine, UV sun rays right through to mineral build up in water can affect the tone of hair and cause that unwanted brassiness. This is where purple shampoo steps in. Our SERI Professional Silver Fix Shampoo has been expertly formulated to combat brassiness and yellowing tones.

Why is it called ‘purple shampoo’?

Purple shampoo can be referred to as a ‘toning’ or ‘colour correcting’ shampoo – this means that it adds purple or violet-based pigments to the hair, cancelling out the unwanted brassiness. It ‘corrects’ your hair’s shade, restoring it to its previous neutral or natural brightness with a cooler tone.

Why is it purple?

We’re going to have to take you back to art class. If you ever have heard of the ‘colour wheel’, you’ll notice that purple sits directly opposite yellow. The idea is that purple ends up neutralising and counteracting yellow, leading to a cooler, more icier tone of blonde or white hair. Using a purple shampoo over time will ensure your brassiness is under control and continue to keep your colour bright and refreshed.

How does SERI Professional Silver Fix Silver Shampoo work?

Our professional silver shampoo specially formulated with Natural Cotton Seed Oil Extract, and enriched with active Anti-Yellow Agents to neutralise brassy tones. Our transformative silver shampoo contains Pro-Vitamin B5 known for its hydrating properties, and Natural Cotton Seed Extract Oil rich in Proteins, B Complex Vitamins, and Sugars. Unlike other brands, our shampoo has been designed to allow fingers to glide through the hair.

What’s the best way to use SERI Professional Silver Fix Silver Shampoo?

We suggest applying the shampoo to wet hair, massaging in gently. Then, leave for 2 – 3 minutes and rinse well. You can then follow up with a conditioner or mask. For a more intense result, we suggest to leave in for longer or shampoo again.

How often should you use SERI Professional Silver Fix Silver Shampoo?

It’s open to interpretation depending on the lightness, tone and shade and for everyone, it’s different. For cooler tones, almost ice blondes and those with white and grey hair, it’s perfectly fine to use regularly. It comes down to the level of brassiness and should be used anytime yellowing occurs.

Can I stock SERI Professional Silver Fix Shampoo?

Of course, if you’re looking to include any of the SERI Professional range or other FARCOM Professional products in your salon or you’re simply curious to find out more, then speak with our wholesale team today.